First Watch
First Watch is a daytime-only dining concept serving made-from-scratch breakfast, brunch, and lunch. Known for seasonal menus and elevated day-dining, First Watch operates 400+ restaurants and never opens for dinner. Founded in 1983 in Pacific Grove, California, the company is headquartered in Bradenton, Florida and trades on NASDAQ as FWRG.
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About First Watch
First Watch is a daytime-only dining concept serving made-from-scratch breakfast, brunch, and lunch. Known for seasonal menus and elevated day-dining, First Watch operates 400+ restaurants and never opens for dinner. Founded in 1983 in Pacific Grove, California, the company is headquartered in Bradenton, Florida and trades on NASDAQ as FWRG.
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First Watch Franchise Cost & Investment
The total investment range to open a First Watch franchise is $1.5M–$2.8M. The initial franchise fee is $50K. Ongoing royalty is 4%.
Is First Watch a Good Franchise to Own?
First Watch is a Food & Beverage opportunity. Schedule a call with a Franchise KI consultant to review fit, territory, and financial projections.
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